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Entries in Public Diplomacy (5)

Thursday
Sep292011

Wine - Georgia's Passport in Civilized World

Speaking with government officials at a televised outdoor meeting in a vineyard in eastern Georgian region of Kakheti, President Saakashvili said that grape and wine was “a matter of identity” for Georgia, which was more than just agriculture.

“[Grape] harvest is not an usual event,” he told Agriculture Minister Bakur Kvezereli, Governor of Kakheti region, Giorgi Gviniashvili, and other officials. “It’s very important fundamental political issue.”

“Grape and wine – it’s a matter of our identity, a genuine passport of culture, that’s our pride; that’s on which our identity, existence stands,” Saakashvili said.
  
“We have to work hard to popularize our wine, because, I repeat it again, that’s our passport in the civilized world,” he added.

He said that by banning import of Georgian wine, Russia wrongly thought it would have triggered residents of Kakheti, home to over 60% of Georgian vineyards, to turn against the Georgian government. He said that Russia also wrongly thought that the ban would have triggered collapse of the Georgian economy; he said that instead Georgia improved quality of its wines and diversified export markets.

Even if Russia opens its market for the Georgian wine, “one day they may again kick you out,” Saakashvili said.

“The Russian market is based on plunder, piracy, hypocrisy and illegality; but we have learnt to work in normal conditions.”

“Russia considers us as a huge problem, so unfortunately at this stage we should not expect anything good from them,” he said.
 
Agriculture Minister, Bakur Kvezereli, told the President that the Georgian winemakers had “learnt the lesson” of Russia’s embargo and were no longer actively seeking return on the Russian market.

Late last month Russia’s chief sanitary inspector, Gennady Onishchenko, said that Russian experts were ready to arrive in Georgia to inspect quality of the wines as soon as Georgian winemakers applied to his agency. In 2006 Russia banned import of Georgian wines, as well as of mineral waters citing sanitary reasons. Officials in Tbilisi say that such statements are made in Moscow time after time amid the Swiss-mediated talks with Georgia on Russia’s WTO entry terms. The issue of embargo, according to the Georgian negotiators, is not part of those negotiations because Russia will anyway have to lift that politically-motivated embargo when and if Russia joins WTO.

Saakashvili also said on September 3, that although Georgia diversified export markets for its wine, a lot still remains to be done in this direction, especially in respect of accessing markets in the Baltic states, as well as in Poland and especially in the United States.

2011 state budget allocates GEL 500,000 (about USD 300,000) for “measures aimed at promotion of the Georgian wine.”

Source

Saturday
Jan152011

The Chinese Still Have Some Hurdles to Overcome

Tuesday
Dec212010

Georgia: MTV and Tbilisi Ink Mega-Concert Deal

In a bid to promote Georgia’s profile in world markets and attract tourists and investors, Tbilisi has signed a deal with the global music entertainment network MTV for a high-octane concert to be televised worldwide, a source close to the negotiations has confirmed to EurasiaNet.org.

The concert, tentatively planned for May or June 2011, will be held in the Black Sea resort town of Batumi, according to Georgian Tourism Department Director Maia Sidamonidze. The performance will take place under the auspices of MTV Impact, a division of the network that uses concerts to expand MTV’s reach in developing countries, with the pledge to use the MTV brand to encourage economic growth. 

Pop stars like Lady Gaga and the Black Eyed Peas have headlined similar MTV events in the past, attracting tens of thousands of fans to far-off destinations like Malta where the annual The Isle of MTV Malta festival reportedly brought in over 50,000 concert-goers. As many as 60,000 people could attend the Georgia event, parties involved in the negotiations estimate. A mixture of state funding and corporate sponsors will cover the concert’s estimated $2-million-plus price tag.

A spokesperson for MTV only commented to EurasiaNet.org that the company had identified Georgia for “a strategic alliance.” The MTV deal, though, is not the first time Tbilisi has turned to the celebrity music scene to trade positive publicity for any lingering images of its 2008 war with Russia. The strategy, though, has not always gone according to plan. In September, the Georgian government unceremoniously backed out of an oral agreement with the New York Philharmonic for a concert in Tbilisi; a misunderstanding over costs was blamed for the canceled plans.

With an eye to MTV’s huge potential television audience, the government is keen to make sure that a similar embarrassment does not happen again. Sidamonidze told EurasiaNet.org that officials are doing everything possible to make the event a success. “It is a huge responsibility, I understand, but I don’t think we realize how huge of an opportunity for Georgia in terms of creating awareness of the country [it will be],” she said. “[I]f we are organized enough, if we start our organization and preparation work far in advance, I think we should be able to do it.” 

But significant logistical challenges remain. While Batumi has long been aggressively promoted as the star of President Mikheil Saakashvili’s tourism strategy for Georgia, the city and the surrounding region are still under-developed; basic infrastructure problems , including poor roads and periodic electricity blackouts, persist.

So far, though, the drawbacks appear to faze neither side. The Georgian Tourism Department is preparing a list of acceptable accommodation sites around Batumi, and will hold training sessions on hospitality skills for Batumi restaurant and hotel staff. The government will also work with private companies to organize shuttle buses to the event from local hotels, Sidamonidze said. MTV is also advising the Georgian government on how to prepare for the concert, Sidamonidze added; executives from the channel’s Networks International division traveled to Batumi in November to assess the location. Local event planner Eastern Promotions, which has handled technical preparations for large-scale outdoor concerts in the past, will work with MTV on concert logistics.

Source

 

Wednesday
Dec022009

The Squid and The Ally

It’s no secret that Brazil wants a permanent seat on the UN Security Council.  And Brazilian President Luis Inacio "Lula" da Silva is more than willing to spend some political capital to get one.  After a visit by Israeli President Shimon Peres and Palestinian leader Mahmoud Abbas, Lula welcomed Iranian President Mahmoud Ahmadinejad on November 24.  It was the first visit by an Iranian head of state since the Shah came to Brazil in 1965.

However, while Ahmadinejad was in Brasilia, Prime Minister Manmohan Singh of India was in Washington to discuss regional security and a multibillion dollar defense deal that would bring the US Patriot system as well as 10 C-17s to New Delhi.  It’s also no secret that India wants a seat.

Brazil and India in the Middle East.

Brazil and India along with Russia and China make up the BRICs – an increasingly powerful politico-economic bloc.  Russia and China have stepped closer to the side of sanctions against Iran and in doing so have cast light on the growing international influence of Brazil and India. 

Both nations are engaged in the Middle East.  Israel is India’s second largest arms supplier after Russia and the partnership has led to cooperation in space technology:

"Due to Israel’s geographical location, it is only able to launch its own intelligence-gathering satellites westward, against the Earth's rotation. That limits the range of orbits over Iran. Launching from India's Satish Dhawan Space Center on the Gulf of Bengal in southeastern India means Israel can launch eastward, adding another dimension to its surveillance of the Islamic Republic."

According to Spacewar, Indian launches of Israeli satellites have also led to an important breakthrough: a satellite that will provide additional surveillance of Iran and its missile-launching zones with sensors that can reportedly take photos with a maximum ground resolution of 1 meter day and night and through cloud cover.

Most recently Israel fast tracked one of its surveillance satellites to India following the Mumbai attacks giving “India a major intelligence and early warning edge over Pakistan, and indeed every other Asian state except China and Japan.”

Brazil is also engaged in the Middle East – predominantly with Saudi Arabia.  

Lula puts his charm to work,

“Arab values, tastes and sensibilities are today an integral part of what it means to be Brazilian.”  He continues, “Saudi Arabia [has] become Brazil’s largest trading partner in the Middle East. Since I took office in 2003, bilateral trade has multiplied four-fold, rising from $1.2 billion to $5.5 billion.”

Petrochemicals cooperation between Brazilian state oil giant Petrobras and the Saudi firm Modern Chemicals have been sealed along with a joint venture between Brazilian biotech firm Biomm and the Saudi Gabas group to produce human insulin for the Gulf region.

As reported by Agence-France Press, two-way trade is heavily biased in Brazil's favor, with Saudi Arabia an important market for Brazilian grain, poultry, beef and manufacturing equipment.  Lula singled out Riyadh's six-year, 400-billion-dollar capital investment programme as an opportunity for Brazilian business.

"Saudi Arabia has a great infrastructure program and certainly Brazil would like to participate," Lula said.  He added that his country could become a "strategic partner" for Saudi Arabia in its search for farm investment opportunities abroad to develop greater food security.  "We have high expectations to receive Saudi investment in agribusiness."

Brazil and Iran.  Iran and India.

Lula seeks a more active role in diffusing Middle East tensions.  One of the Brazilian President’s recent suggestions was a soccer match between Brazil and a team composed of Israelis and Palestinians.  Perhaps Lula could also assist Qadaffi by refereeing a rematch of the standoff between Algeria and Egypt. 

All kidding aside, Lula need not leave the South American continent to engage Middle Eastern politics – Lula’s warm embrace of Ahmadinejad didn’t play well at home among liberal democratic Brazilians.

Brazzil Magazine asks,

“Can you believe the word of a person who denies historical facts? Can you believe the word of a person who rigs the elections in his country? Can you believe the word of a person who eliminates freedom of press and of the media in general? Can you believe the word of a person who imposes his decisions through his political police, his SS, his 'Revolutionary Guard?'"

More criticism of Lula's Foreign Relations followed,

“The diplomatic incoherence is plain….The electoral fraud in Iran is praised [as] a domestic affair while the Honduran elections are condemned.  It seems that our diplo-MÁ-cia has an elective affinity with totalitarian regimes, something never before seen in our diplomatic history.” 

Daniel Brumberg, an Iran expert at the Washington-based US Institute of Peace:

"One would hope Brazil's diplomacy would be skillful enough to get certain types of messages across to the Iranians and not just give Ahmadinejad the red-carpet treatment.”

"Lula" - Portuguese for "Squid"For better or worse, one of the attributes that has made “Lula” – Portuguese for “squid” – such an attractive personality is his ability to take on the characteristics of those around him.

Turkey has an interesting take on all the noise that comes with Iranian relations and shares the West's goals regarding the nuclear ambitions of Tehran’s mullahs; it's just doing things in its own way.  Officials in Ankara insist that Erdogan's warm words to Ahmadinejad are [like Lula’s] no more than atmospherics.

"We have been dealing with [Iranians] for centuries," says an Erdogan aide. "We show them the respect and friendship they crave.  Would our being hostile to Iran do anything to solve the problem of their nuclear program?"

As Newsweek explains about the Middle Eastern reality, “the Tehran regime remains paralyzed by infighting and is far from loved in most of the Arab world. Saudis in particular think back fondly to the Ottomans facing off against the Persians.” 

Desperately Skirting Sanctions...

Juan Forero of the Washington Post writes,

“In Latin America, Iran has found a means to skirt sanctions via close cooperation among an anti-Washington alliance that includes Venezuela, Bolivia, Ecuador and Nicaragua. Ahmadinejad and the leaders of those countries have signed numerous cooperation agreements, in which Iran has pledged to build milk plants and tractor factories and to provide low-interest loans. Venezuela's government has gone further, announcing that Iran is helping in the search for uranium, which Chávez said would be used for peaceful purposes.”

And Iran’s footprint in the southern hemisphere has become more of a blueprint for exerting pressure on the US and western democratic nations. 

Since 2004, Iran has opened embassies in Colombia, Chile, Uruguay, Nicaragua, Ecuador, and Bolivia.  In an effort to counter the Islamic Republic’s expanding regional influence, the US’s Voice of America broadcast announced on November 24 that it too will be expanding its audience in Nicaragua, Ecuador, Bolivia and Venezuela. 

Tehran is also reaching out to India in an effort to dodge sanctions via the proposed Iran-Pakistan-India pipeline.  Used diplomatically as bait for Iranian complicity in the region, the IPI pipeline would help quench Pakistani and Indian thirst for natural gas.

As of December 2, “Mehdi Nabizade, the Iranian envoy to New Delhi, told the Iranian Students' News Agency that agreements on the IPI project are moving forward following a round of bilateral talks in India.”  Iran is eager to move ahead with the long-delayed IPI project from the South Pars gas field and a tri-lateral meeting on IPI is being scheduled.

Brazil or India?

With a nod to the BRICs voting power in the IMF and its expanding multipolar influence in general, Lula stated that "current ruling systems of the world are unable to sort out crises and governments need to cooperate to ease problems."  

Thanks to Russia and China taking a backseat for now, Brazil and India are shaping the global scenario vis a vis Iran; both proving their worth and vying for a seat on the Security Council.

 

Thursday
Oct292009

a BRAND new Georgia

In an effort to reassert its value and enhance its image after a bruising military confrontation with Russia in August 2008, Georgia has turned its attention to the exploits of soft power.  In particular, the silver screen.  According to EurasiaNet, Georgia “has been trying to pique the interest of foreign producers by offering Georgia as a low-cost location for big-budget movies.”  Currently filming in the capitol Tbilisi is a movie about the 2008 Russo-Georgian war.  The film stars Academy Award nominee Andy Garcia as President Saakashvili, Jonathan Schaech as Captain Rezo Avaliani, Val Kilmer in a yet undisclosed role, and is directed by Renny Harlin (Die Hard 2, The Long Kiss Goodnight).  The film is a counterpunch to the Russian production of a “state-financed action movie about the war that featured an American entomologist struggling to escape from the Georgian military’s onslaught.”[1]  The American production should give Georgia some needed notoriety.

Continuing in its pursuit of soft power, Georgia should also invest in its natural talent – WINE. Unbeknownst to many, Georgia is believed to be the birthplace of wine -- some 7000 years ago.  The fertile valleys of the southern Caucasus make wine cultivation ideal.  By developing its natural viticultural prowess, Georgia could win the sympathetic hearts of wine lovers around the world.  No longer would Georgia be confused with the American state that has as its capitol, Atlanta.  Georgia would brand itself, becoming synonymous with good wine.  The name of the Georgian wine valley would need to be tweaked of course for marketing purposes (the Georgian language is a bit consonant heavy) and the wine as said would have to be good.  But who then would pick a fight with such a _______ (insert wine description of choice, i.e. elegant, balanced, Audrey Hepburnish) country? Who would dare invade Napa Valley?  Or Champagne?  Or Tuscany?  Not since Bela Karolyi joined American gymnastics would Russia find itself so tongue-tied. Baia Valley, Georgia. The Cradle of Wine.


[1] http://eurasianet.org/departments/insightb/articles/eav102109.shtml#